CUSTOMER loyalty -- Research

CUSTOMER loyalty -- Research

 
The Customer Is Usually Wrong Jandt, Fred E. Park Avenue Publications , 1995 Customer Focus

The Customer Is Usually Wrong doesn’t blame less than satisfactory service on the customer, but instead thinks an organization must determine what customers believe its service to be; create...

 
 
Integrated Account Management Peck, Mark A. AMACOM , 1997 Economics & Finance, Marketing

Integrated Account Management presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...

 
 
One Size Fits One Heil, Gary | Parker, Tom | Stephens, Deborah C. John Wiley & Sons, Inc. , 1997 Customer Focus, Relationships

One Size Fits One extends the one-to-one future revolution, so eloquently described by Peppers and Rogers, to reveal an exciting, new relationship-based culture that focuses on both customers and...

 
 
The One to One Future Peppers, Don | Rogers, Martha Currency Doubleday , 1993 Customer Focus, Major Works, Management

A new business paradigm of one-to-one production, marketing, and communications. The authors provide a detailed description of life after mass marketing -a life that focuses on share of customer, rather than share of...