TECHNOLOGY -- Social aspects
TECHNOLOGY -- Social aspects
Mobile Marketing
The McGraw-Hill Companies ,
2011
Marketing
In Mobile Marketing, Kaan Varnali, Aysegul Toker, and Cengiz Yilmaz explore the latest advances in mobile technology and how the burgeoning use of mobile handsets makes the medium an optimal platform...
The Net Delusion
PublicAffairs ,
2011
Social Responsibility, Technology
Journalists and politicians alike seem to have pinned their hopes for the spread of democracy on the Internet and social media. In contrast, in The Net Delusion, Evgeny Morozov points out that the...
Smart or Lucky?
Jossey-Bass ,
2011
Business Strategy, Technology
For three decades, Judith Hurwitz has been involved with the technology sector. In Smart or Lucky?, Hurwitz casts her expert eye on the technology sector, and the lessons learned from each fallen company that today’s...
