SOCIAL influence

SOCIAL influence

 
Agile PR Salzman, Marian AMACOM , 2017 Marketing

In Agile PR, Marian Salzman presents expert advice on establishing newsworthiness and “buzz” in a world where traditional media outlets are often outstripped by social media. This requires PR...

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The Small BIG Martin, Steven J. | Goldstein, Noah J. | Cialdini, Robert B. Hachette Book Group , 2014 Change Management

Successfully persuading others to take particular actions is an essential skill in both business and in daily life. In The Small BIG, Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini identify...

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The Power of Peers Shapiro, Leon | Bottary, Leo Bibliomotion, Inc. , 2016 Relationships

As Leon Shapiro and Leo Bottary explain in The Power of Peers, isolation can be detrimental to a CEO’s effectiveness in today’s fast-paced business world. The solution to CEO isolation lies in working...

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How to Win Friends & Influence People Carnegie, Dale Pocket Books , 1981 Communication, Relationships

Dale Carnegie’s How to Win Friends & Influence People is the premier business how-to book. Its title is an apt description of the subject matter—interpersonal relationships. This revised edition...

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Built-In Social Korhan, Jeff John Wiley & Sons, Inc. , 2013 Relationships, Technology

Built-In Social by Jeff Korhan is a guide for small business owners who want to integrate social media into their businesses. It promotes a holistic approach without boundaries between businesses,...

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What Women Want Underhill, Paco Simon & Schuster, Inc. , 2010 Diversity, Human Resources

Over the past twenty years, women have gained significant cultural, social, and economic influence. Women enjoy greater buying power than ever before, and they prefer to spend their money at businesses that provide...

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