CUSTOMER orientation

CUSTOMER orientation

 
Get to Aha! Cunningham, Andy McGraw-Hill Education , 2018 Marketing

Just like people, companies have DNA, or specific characteristics that define who they are and the value they offer. However, many companies are not consciously aware of their DNA, and so they fail to address these...

Audio summary available
 
 
Customer Obsessed Berridge, Eric John Wiley & Sons, Inc. , 2016 Customer Focus

Today’s business world is customer driven, and businesses that obsessively focus on their customers and their experiences are best positioned for future success. In Customer Obsessed, Eric Berridge...

Audio summary available
 
 
Digital Marketing Strategy Kingsnorth, Simon Kogan Page Limited , 2016 Marketing

Major lifestyle shifts due to technological advances in the past 20 years have meant an accelerated pace of change in the field of marketing, particularly within digital marketing. While digital departments have...

Audio summary available
 
 
On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Marketing

Purpose is important to customers and employees alike. In today’s market, three reasons account for the rise of purpose as a defining aspect of marketing and sales: changing consumer values, technological innovations,...

Audio summary available
 
 
Poursuivre un objectif Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 French

Poursuivre un objectif est aussi important pour les consommateurs que pour les employés. Trois raisons ont poussé les entreprise à introduire la notion d’objectif dans leurs activités marketing et commerciales : l...

 
 
Zielgerichtet Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 German

Ziele sind sowohl für Kunden als auch für Mitarbeiter wichtig. Am heutigen Markt sind drei Gründe für die zunehmende Bedeutung von Zielen als definierender Aspekt von Marketing und Vertrieb verantwortlich: im Wandel...

 
 
A propósito Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Spanish

El propósito es importante tanto para consumidores como para empleados. En el mercado actual, la idea del propósito como un aspecto determinante de la comercialización y de las ventas se basa en tres motivos: los...

 
 
On Purpose Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Chinese
 
 
Youtility Baer, Jay The Penguin Group , 2013 Marketing

In Youtility, Jay Baer describes today’s marketplace as a competitive and cacophonic setting where it can be difficult for marketers to generate attention for their brands. Baer posits that companies...

 
 
The Disney Way Capodagli, Bill | Jackson, Lynn McGraw-Hill Education , 2016 Customer Focus

In The Disney Way, Bill Capodagli and Lynn Jackson describe the masterfully honed principles and best practices that Walt Disney implemented to create the Walt Disney World Company’s unparalleled...

Audio summary available