CUSTOMER orientation
CUSTOMER orientation
Social media is driving significant changes in how businesses and consumers connect. In Everywhere, Larry Weber explains that to be relevant and competitive in a digital world, companies must focus on...
In Persuasive Business Proposals, Tom Sant explains how understanding the key features of a good business proposal will quickly increase sales. Business proposals are action-oriented documents that...
In Beyond the Obvious, Phil McKinney premises that ideas are the most valuable currency in today’s business world, and that success depends on the ability to generate new ideas that lead to innovations...
In The Steve Jobs Way: iLeadership for a New Generation, former Apple Senior Vice President Jay Elliot and William Simon analyze the business practices of the man who once asked a potential hire, “Do...
In today’s hyper-connected world, traditional marketing and sales techniques no longer work on the Internet. In Valuable Content Marketing, Sonja Jefferson and Sharon Tanton argue that businesses need...
Managers are too often slaves to the vertical silos depicted on organizational charts. Instead, Geary A. Rummler and Alan P. Brache argue in Improving Performance, that managers should understand and...
In Bottom-Line Selling, sales consultant Jack Malcolm stresses that just knowing a customer’s needs is not enough for today’s sales professionals. Instead, they must understand their customers,...
In Principled Selling, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...
After decades marked by the misdeeds of businesses—from Enron to the BP oil spill—consumers have lost confidence in big businesses. However, companies have an opportunity to regain that confidence, and the support of...
In The Apple Experience, communications coach Carmine Gallo explains the vision and values behind Apple’s success in customer service and in the business world. Apple centers around enriching lives,...
