RETAIL industry -- Management
RETAIL industry -- Management
The New Rules of Retail
Palgrave Macmillan ,
2010
Business Strategy, Customer Focus
In The New Rules of Retail, Robin Lewis and Michael Dart examine the changes in the consumer and retail industry since the 1800s. To understand the patterns of these changes over the past few decades, the authors bring...
Branded!
John Wiley & Sons, Inc. ,
2010
Marketing, Technology
Customers have become technology savvy—blogging about products, instantly comparing prices, becoming fans on Facebook, and posting videos on YouTube. Retailers need to listen to what is being said about their products...
