CUSTOMER retention

CUSTOMER retention

 
Winning with Customers Pigues, D. Keith | Alderman, Jerry D. John Wiley & Sons, Inc. , 2011 Customer Focus

Some companies are focused on making the next one-off deal with a new customer, while others provide ongoing transactions and focus on developing ongoing relationships with their customers as they strive for a deeper...

 
 
Integrated Account Management Peck, Mark A. AMACOM , 1997 Economics & Finance, Marketing

Integrated Account Management presents a form of direct marketing that emphasizes a proactive, personal approach to managing customer relationships. It is considered by many as being the most effective...

 
 
The Momentum Effect Larreche, J. C. Wharton School Publishing , 2008 Business Strategy, Innovation, Management

One of the greatest challenges leaders and their companies face today is maintaining profitable growth. Some companies struggle to accomplish this, others achieve it and then lose it, but only a select few consistently...

 
 
Talent IQ Murphy, Emmett C. Adams Media , 2007 Human Resources, Personal Growth

Sustained organizational success relies on the ability to recruit and retain the best talent. At the same time, skillful management of top talent can determine the success or failure of that individual’s career. The...

 
 
e-Service Zemke, Ron | Connellan, Tom AMACOM , 2000 Customer Focus, Technology

On the Web, differentiation by location, price, and/or product is meaningless. Moreover, because the Net’s infrastructure is largely in place, technology no longer represents a competitive edge. Thus, in order to...

 
 
Customer Intimacy Wiersema, Fred Knowledge Exchange , 1996 Customer Focus, Marketing

The unmet needs of customers are everywhere today in products and services that are not carefully designed and, therefore, fall far short of their potential. This situation in which clients either do not get what they...