PRODUCT positioning
PRODUCT positioning
Brand Real
AMACOM ,
2012
Marketing
In Brand Real, Laurence Vincent examines the multiple factors behind developing and upholding a brand’s identity and promise. The goal is to always meet or exceed the customer’s expectations from the...
Trade-Off
Random House Books ,
2009
Business Strategy
Most providers of products and services are confronted with trade-offs between fidelity and convenience, yet few business leaders choose to view their product and service strategy through this lens. In Trade-...
Positioning: The Battle For Your Mind
McGraw-Hill Companies ,
2001
Personal Growth
The average American consumer is exposed to $376 worth of advertising per day over 365 days. With this enormous volume of communication, the only way to score big is to be selective and concentrate on narrow targets...
