CUSTOMER satisfaction

CUSTOMER satisfaction

 
Woo, Wow, and Win Stewart, Thomas A. | Connell, Patricia O. HarperCollins Publishers , 2016 Customer Focus

In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer...

Audio summary available
 
 
What Customers Crave Webb, Nicholas J. AMACOM , 2017 Customer Focus

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized...

Audio summary available
 
 
Poursuivre un objectif Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 French

Poursuivre un objectif est aussi important pour les consommateurs que pour les employés. Trois raisons ont poussé les entreprise à introduire la notion d’objectif dans leurs activités marketing et commerciales : l...

 
 
Zielgerichtet Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 German

Ziele sind sowohl für Kunden als auch für Mitarbeiter wichtig. Am heutigen Markt sind drei Gründe für die zunehmende Bedeutung von Zielen als definierender Aspekt von Marketing und Vertrieb verantwortlich: im Wandel...

 
 
A propósito Smith, Shaun | Milligan, Andy Kogan Page Limited , 2015 Spanish

El propósito es importante tanto para consumidores como para empleados. En el mercado actual, la idea del propósito como un aspecto determinante de la comercialización y de las ventas se basa en tres motivos: los...

 
 
The Agile Marketer Smart, Roland John Wiley & Sons, Inc. , 2016 Marketing

Marketers face numerous challenges in today’s business world. While new technologies have added great value to the marketer’s toolkit, the sheer speed and volume of innovation is disrupting organizational structures...

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Service Design for Business Reason, Ben | Lovlie, Lavrans | Brand FLu, Melvin John Wiley & Sons, Inc. , 2016 Customer Focus

Customers increasingly demand value from the services they use and expect their changing needs will be met. In Service Design for Business, Ben Reason, Lavrans Løvlie, and Melvin Brand Flu take an...

Audio summary available
 
 
Driven to Delight Michelli, Joseph A. McGraw-Hill Education , 2016 Customer Focus

Knowing that it was impossible to sustain a brand solely on product satisfaction alone, Mercedes-Benz USA (MBUSA) has undergone a massive cultural overhaul to ensure that its customer service was...

Audio summary available
 
 
What Great Service Leaders Know & Do Heskett, James L. | Sasser, Jr., W. Earl | Schlesinger, Leonard A. Berrett-Koehler Publishers, Inc. , 2015 Customer Focus, Leadership

In What Great Service Leaders Know & Do, James L. Heskett, W. Earl Sasser Jr., and Leonard A. Schlesinger leverage their extensive research and personal experience at...

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Ce que savent et font les meilleurs leaders du secteur des services Heskett, James L. | Sasser, Jr., W. Earl | Schlesinger, Leonard A. Berrett-Koehler Publishers, Inc. , 2015 French

Dans Ce que savent et font les meilleurs leaders du secteur des services, James L. Heskett, W. Earl Sasser, Jr. et Leonard A. Schlesinger se basent sur leurs recherches...