CONSUMER expertise
CONSUMER expertise
Flipped
B2 Books ,
2010
Customer Focus, Marketing
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
Consumer.ology
Nicholas Brealey Publishing ,
2010
Customer Focus, Marketing
Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...
