SHOPPING -- Psychological aspects
SHOPPING -- Psychological aspects
Why We Buy
Simon & Schuster, Inc. ,
2009
Customer Focus
An anthropological study seems like it ought to take place deep in untamed jungles with wildly exotic cultures, but Paco Underhill has founded a company based on applying the principals of environmental psychology to...
Inside the Mind of the Shopper
Pearson Education, Inc. ,
2009
Customer Focus, Marketing
In Inside the Mind of the Shopper, Herb Sorenson challenges retailers’ prevailing assumptions about shoppers’ needs, wants, and behaviors. His findings from decades of in-store research indicate that...
Consumer.ology
Nicholas Brealey Publishing ,
2010
Customer Focus, Marketing
Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...
