MARKETING management

MARKETING management

 
The Analytical Marketer Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Marketing

In today’s business world, data and analytics continue to gain importance in all functional areas, including marketing. Organizations are discovering that analytics can be used to better understand and improve the...

Audio summary available
 
 
Le professionnel du marketing analytique Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 French

Dans le monde moderne des affaires, les données et l’analytique continuent de prendre de plus en plus d’importance dans tous les domaines fonctionnels de l’entreprise, y compris celui du marketing. Les entreprises...

 
 
Der analytische Marketingexperte Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 German

In der heutigen Geschäftswelt gewinnen Daten und Analysen in allen Funktionsbereichen zunehmend an Bedeutung, auch im Marketing. Unternehmen stellen fest, dass sie mithilfe von Analysen die Kundenerfahrung besser...

 
 
El mercadólogo analítico Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Spanish

En el mundo empresarial actual, los datos y la analítica siguen adquiriendo importancia en todas las áreas funcionales, incluida la mercadotecnia. Las organizaciones están descubriendo que la analítica puede servir...

 
 
The Analytical Marketer (Chinese) Sweetwood, Adele Harvard Business School Publishing Corporation , 2016 Chinese
 
 
Marketing Above the Noise Popky, Linda J. Bibliomotion, Inc. , 2015 Marketing

Many marketing departments are struggling to rise above the noise being created by various factors in today's business environment. From increased competition and new technology to demanding...

Audio summary available
 
 
Der blaue Ozean als Strategie Kim, W. Chan | Mauborgne, Renée Harvard Business School Publishing Corporation , 2005 German

Im ständigen Streben nach nachhaltigem Wachstum steht für Unternehmen traditionell der Wettbewerb im Mittelpunkt. Unternehmen kämpfen um dieselben Kunden, bemühen sich um Verbesserungen bei...

 
 
La estrategia del océano azul Kim, W. Chan | Mauborgne, Renée Harvard Business School Publishing Corporation , 2005 Spanish

En la búsqueda continua de crecimiento sostenible, las empresas se han concentrado tradicionalmente en la competencia. Luchaban por los mismos clientes, trataban de mejorar las mismas ganancias y...

 
 
Stratégie Océan Bleu Kim, W. Chan | Mauborgne, Renée Harvard Business School Publishing Corporation , 2005 French

Dans leur quête continue de croissance durable, les entreprises se concentrent traditionnellement sur la concurrence. Elles se disputent les mêmes clients, tentent d'améliorer les mêmes paramè...

 
 
Converge Lord, Bob | Velez, Ray John Wiley & Sons, Inc. , 2013 Innovation, Marketing, Technology

Marketing and technology can no longer be viewed as two separate functions in an organization. In this rapidly changing world, technology is a big part of everyone’s worlds regardless of their roles. It is necessary to...

Audio summary available