PERSUASION (Psychology)

PERSUASION (Psychology)

 
Secret Sauce Mills, Harry AMACOM , 2017 Communication

In today’s digital world, advertisements and brand campaigns of the past simply don’t work. Customers have more power in deciding what they choose to buy than ever before, and most of their decisions are based on other...

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How to Speak So People Really Listen McGee, Paul John Wiley and Sons Ltd , 2017 Communication

Anyone can speak, but getting people to listen requires skill and strategy. In How to Speak So People Really Listen, Paul McGee provides a systematic method for eliminating the seven most common...

 
 
Never Split the Difference Voss, Chris | Raz, Tahl HarperCollins Publishers , 2016 Personal Growth

Most of us experience symptoms of stress as soon as we hear the word negotiation, but this is largely because we’ve been taught to think about the process the wrong way and do not have an effective methodology. In...

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Influence Cass, Warren John Wiley & Sons Ltd , 2017 Relationships

You might have an excellent idea, proposal, or business venture, but it’s not likely to succeed unless you can convince others of its value. In Influence, author and entrepreneur Warren Cass explains...

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Body Language Secrets to Win More Negotiations Williams, Greg | Iyer, Pat The Career Press, Inc. , 2016 Communication

Deals can fall apart in the blink of an eye—literally. An eye movement can indicate how someone is thinking, and it is up to the opposing party to notice it and discover what it means. Gestures, silences, sighs, and...

 
 
The Small BIG Martin, Steven J. | Goldstein, Noah J. | Cialdini, Robert B. Hachette Book Group , 2014 Change Management

Successfully persuading others to take particular actions is an essential skill in both business and in daily life. In The Small BIG, Steve J. Martin, Noah J. Goldstein, and Robert B. Cialdini identify...

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Impossible to Ignore Simon,PhD, Carmen McGraw-Hill Education , 2016 Communication

Audiences forget up to 90 percent of what they are told. How can professionals create content that inspires action when employees and customers only remember one-tenth of their messages? In Impossible to Ignore...

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Your Own Terms Davidds, Yasmin | Bidou, Ann AMACOM , 2015 Communication, Personal Growth

For women, negotiations of all types are fraught with myths and misinformation, much of it encouraging them to adjust their styles to be more like men. In Your Own Terms,...

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Communicate to Influence Decker, Ben | Decker, Kelly McGraw-Hill Education , 2015 Communication

Leaders with authority get things done, but the ability to engage and inspire others is the hallmark of true leadership. In Communicate to Influence, Ben and Kelly Decker explain how every...

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Des signaux puissants Morgan, Nick Harvard Business School Publishing Corporation , 2014 French

La plus grande partie d'une communication a lieu au niveau de l'inconscient. En effet, les gens s'expriment de façon non verbale à l'aide des expressions de leur visage, du ton de leur voix, et...