CONSUMERS
CONSUMERS
The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
In Treasure Hunt, Michael Silverstein augments the marketplace research and intimate consumer portraits he began in Trading Up (with Neil Fiske), offering a unique view into the low end of the buying...
According to Georgescu, the world has crossed into uncharted territory in which “too much of a good thing has become a permanent way of life.” For the first time in history, the supply of almost everything has begun to...
While consumers have a greater selection than ever before of high quality goods and services, all of which can be obtained from a growing number of sources, why are they not any happier than ever before? According to...
In their research and experience, Selden and Colvin have consistently found that the bottom 20 percent of customers, by profitability, (those they call demons) often generate losses that are equal to more than 100...
Customer Culture draws on lessons from some legendary sales and service enterprises, particularly FedEx and UPS, as well as midsized concerns, small businesses, and startups, to demonstrate how leaders and managers can...
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing...
The path to success can be summed up in three words: customers, customers, customers, and any business that hopes to make a profit must have a solid base of customers that pay. But to be a market leader, a company must...
During the past few years, hundreds of start-ups appeared on the Internet. Hundreds went public, becoming instant blue chips, and allowing many investors to see their Internet stocks increase in value by 400 percent or...
