CONSUMERS
CONSUMERS
The Source of Success
Jossey-Bass ,
2005
Customer Focus, Leadership
According to Georgescu, the world has crossed into uncharted territory in which “too much of a good thing has become a permanent way of life.” For the first time in history, the supply of almost everything has begun to...
Engage!
John Wiley & Sons, Inc. ,
2010
Marketing, Technology
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
UnMarketing
John Wiley & Sons, Inc. ,
2012
Marketing
The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...
