VIRAL marketing
VIRAL marketing
Citizen Marketers
Kaplan Publishing ,
2011
Marketing
Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...
Engage!
John Wiley & Sons, Inc. ,
2010
Marketing, Technology
The conventional methods of marketing consist of basic messages and advertising techniques created by a few people and directed toward a large market through channels that distribute the same message, at the same time...
World Wide Rave
John Wiley & Sons, Inc. ,
2009
Marketing
A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David...
