INTERNET marketing -- Evaluation
INTERNET marketing -- Evaluation
Sticky Marketing
Kogan Page Limited ,
2011
Marketing
In Sticky Marketing, Grant Leboff asserts that the world of marketing has been radically altered by the Internet, and has become the biggest revolution in communication since the invention of the...
The New Rules of Marketing and PR
John Wiley & Sons, Inc. ,
2009
Marketing, Technology
Traditional advertising is all about interruption; its success hinges on getting people to stop what they are doing and pay attention to advertising. According to David Meerman Scott, author of The New Rules of...
