CONSUMERS' preferences

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Woo, Wow, and Win Stewart, Thomas A. | Connell, Patricia O. HarperCollins Publishers , 2016 Customer Focus

In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer...

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Customer Obsessed Berridge, Eric John Wiley & Sons, Inc. , 2016 Customer Focus

Today’s business world is customer driven, and businesses that obsessively focus on their customers and their experiences are best positioned for future success. In Customer Obsessed, Eric Berridge...

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Mobilized Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 Business Strategy

In Mobilized, SC Moatti outlines the path of mobile products from their inception in the early 2000s to now. Her journey to understand how companies harnessed success in the mobile age began with a...

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Le tout mobile Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 French

Dans Le tout mobile, S.-C. Moatti retrace l’évolution des appareils mobiles depuis leur apparition au début des années 2000 jusqu’à aujourd’hui. Son désir de comprendre comment les entreprises ont ré...

 
 
Mobilisiert Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 German

In Mobilisiert beschreibt SC Moatti den Weg mobiler Produkte von ihren Anfängen in den frühen 2000er-Jahren bis heute. Ihre Untersuchung der Erfolgsstrategien von Unternehmen im mobilen Zeitalter...

 
 
Hacia lo móvil Moatti, S-C Berrett-Koehler Publishers, Inc. , 2016 Spanish

En Hacia lo móvil, S-C. Moatti describe el camino recorrido por los productos móviles desde sus inicios, a principios de los años 2000, hasta nuestros días. En aras de comprender cómo aprovechaban las...

 
 
The Hybrid Sales Channel Blakeman, Rich McGraw-Hill Education , 2016 Marketing

There is little clarity among companies regarding exactly what a hybrid sales channel is, but a great deal of clarity in the business environment about why a company should implement one—it is what customers want and...

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The Leadership Campaign Miller, Scott | Morey, David 2016 Leadership

In The Leadership Campaign, political and business consultants Scott Miller and David Morey describe how prospective business leaders can apply insurgent strategies used in political campaigns to...

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La campagne du leadership Miller, Scott | Morey, David The Career Press, Inc. , 2016 French

Dans La campagne du leadership, Scott Miller et David Morey, deux consultants spécialistes de la politique et des affaires, expliquent aux chefs d’entreprise en devenir comment appliquer les « ...

 
 
Die Leadership-Kampagne Miller, Scott | Morey, David The Career Press, Inc. , 2016 German

In Die Leadership-Kampagne beschreiben Scott Miller und David Morey, die als Berater für Politiker und Unternehmen tätig sind, wie sich angehende Führungskräfte in politischen Kampagnen eingesetzte „...