CONSUMERS' preferences

CONSUMERS' preferences

 
Open Services Innovation Chesbrough, Henry Jossey-Bass, a Wiley Imprint , 2011 Innovation

The Great Recession that began in 2008 shifted wealth creation from advanced to emerging economies. The shift distributed manufacturing and business process knowledge, moved manufacturing operations to lower-cost...

 
 
Competing Against Luck Christensen, Clayton M. | Hall, Taddy | Dillon, Karen | Duncan, David S. HarperCollins Publishers , 2016 Innovation

In Competing Against Luck, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan explain how the Theory of Jobs to Be Done can lead a company to successful innovation and growth. By...

Audio summary available
 
 
Shift Ahead Adamson, Allen | Steckel, Joel AMACOM , 2018 Business Strategy

Businesses that remain relevant over time have a deep understanding of why they matter to their customers. When market conditions change as rapidly as they do today, however, it can be difficult for businesses to...

Audio summary available
 
 
The Revenge of Analog Sax, David Hachette Book Group , 2016 Technology

While digital technology can provide faster, cheaper, and more efficient alternatives than its analog counterparts, many people find that technology is actually pulling them away from the tactile, people-centric...

 
 
Woo, Wow, and Win Stewart, Thomas A. | Connell, Patricia O. HarperCollins Publishers , 2016 Customer Focus

In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer...

Audio summary available
 
 
Customer Obsessed Berridge, Eric John Wiley & Sons, Inc. , 2016 Customer Focus

Today’s business world is customer driven, and businesses that obsessively focus on their customers and their experiences are best positioned for future success. In Customer Obsessed, Eric Berridge...

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Mobilized Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 Business Strategy

In Mobilized, SC Moatti outlines the path of mobile products from their inception in the early 2000s to now. Her journey to understand how companies harnessed success in the mobile age began with a...

Audio summary available
 
 
Le tout mobile Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 French

Dans Le tout mobile, S.-C. Moatti retrace l’évolution des appareils mobiles depuis leur apparition au début des années 2000 jusqu’à aujourd’hui. Son désir de comprendre comment les entreprises ont ré...

 
 
Mobilisiert Moatti, SC Berrett-Koehler Publishers, Inc. , 2016 German

In Mobilisiert beschreibt SC Moatti den Weg mobiler Produkte von ihren Anfängen in den frühen 2000er-Jahren bis heute. Ihre Untersuchung der Erfolgsstrategien von Unternehmen im mobilen Zeitalter...

 
 
Hacia lo móvil Moatti, S-C Berrett-Koehler Publishers, Inc. , 2016 Spanish

En Hacia lo móvil, S-C. Moatti describe el camino recorrido por los productos móviles desde sus inicios, a principios de los años 2000, hasta nuestros días. En aras de comprender cómo aprovechaban las...