CUSTOMER relations

CUSTOMER relations

 
10 Steps to Successful Customer Service Kamin, Maxine ASTD Press , 2010 Customer Focus

Customer service is based on a trusting relationship between customer and business. Clients come to customer service representatives with a need. Great service staff will be able to deal with these needs no matter how...

Audio summary available
 
 
A Complaint Is a Gift Barlow, Janelle | Moller, Claus Berrett-Koehler Publishers , 2008 Customer Focus

In A Complaint Is a Gift, Janelle Barlow and Claus Møller present the right way to handle complaints while retaining customer loyalty and trust. Regardless of industry, the truth for all businesses is...

 
 
A New Brand World Bedbury, Scott | Fenichell, Stephen Viking Press , 2002 Innovation, Marketing

Today's business world is an intense world, characterized by unrelenting competition, unrelenting technological change, unrelentingly unknowledgeable consumers, and markets that are unrelentingly sensitive to the...

 
 
Achieve Sales Excellence Stevens, Howard | Kinni, Theodore Adams Media , 2007 Customer Focus

Achieve Sales Excellence is based on a 14-year study by the HR Chally Group that surveyed over 80,000 customers in fifteen industries and revealed a new paradigm for business-to-business selling. While...

 
 
Answering the Ultimate Question Owen, Richard | Brooks, Laura Jossey-Bass , 2009 Business Strategy, Customer Focus, Management

Net Promoter - a multi-faceted program focused on increasing company growth through focused enhancement of customer loyalty - has been implemented in organizations worldwide. Many leading companies have demonstrated...

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At America's Service Albrecht, Karl Dow Jones-Irwin , 1989 Customer Focus, Marketing

Many service firms are paying a high price in lost business due to mediocre service, while few firms are truly oriented toward quality customer service. Businesses often don't understand customers and their priorities...

 
 
BrandDigital. Adamson, Allen P. Palgrave Macmillan , 2009 Marketing, Technology

In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...

Audio summary available
 
 
Built to Love Boatwright, Peter | Kagan, Jonathan Berrett-Koehler Publishers , 2010 Innovation, Marketing

In Built to Love by Peter Boatwright and Jonathan Kagan, product emotions are defined as personal feelings invoked by a specific brand, service, or product. For the most part, individuals purchase...

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Business Class Whitmore, Jacqueline Jacqueline Whitmore , 2005 Communication, Customer Focus

To succeed in today's global economy; you can no longer rely on your business talent, education and years of experience alone. Nowadays, you must be...

 
 
Creating Customer Evangelists McConnell, Ben | Huba, Jackie Dearborn Trade Publishing , 2003 Customer Focus, Marketing

In Creating Customer Evangelists, veteran marketing communications strategists Ben McConnell and Jackie Huba describe how customer-driven referrals can determine a company's success. To create evangelists, companies...