CUSTOMER relations

CUSTOMER relations

 
Marketing 4.0 Kotler, Philip | Kartajaya, Hermawan | Setiawan, Iwan John Wiley & Sons. Inc. , 2017 Marketing

Connectivity is changing the worlds of business and marketing, including the buying path that customers follow. In Marketing 4.0, Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan make the case that...

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Dealing with Difficult Customers Fleming, Noah | Veltman, Shawn The Career Press, Inc. , 2018 Customer Focus

We all have to deal with difficult customers in some stage of our careers, and doing so effectively has become even more critical in today’s digital world. In Dealing with Difficult Customers, customer...

 
 
Lead Right for Your Company’s Type Schneider, William E. AMACOM , 2017 Leadership

Why do some organizations seem to flourish under a particular leadership style while other organizations falter? In Lead Right for Your Company’s Type, William E. Schneider asserts that organizations...

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Digital Sense Wright, Travis | Snook, Chris J. John Wiley and Sons, Inc. , 2017 Customer Focus

Digitization is ramping up of the pace of change within the business environment, and it’s only going to get faster. One thing that won’t change? The strategic imperative that the customer comes first. In ...

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Never Be Closing Hurson, Tim | Dunne, Tim Penguin Group , 2014 Marketing

Salespeople, before they even say a word, are regularly stereotyped as manipulative and untrustworthy. Even within their own companies, salespeople are often viewed differently from their peers in other departments. In...

 
 
Woo, Wow, and Win Stewart, Thomas A. | Connell, Patricia O. HarperCollins Publishers , 2016 Customer Focus

In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer...

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Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

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More Is More Morgan, Blake Taylor & Francis Group , 2017 Customer Focus

Many companies today are stuck in a rut. They have become complacent, allowing poor customer service to creep into their operations. In More Is More, Blake Morgan asserts that most businesses are...

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The Customer Loyalty Loop Fleming, Noah The Career Press, Inc. , 2017 Customer Focus

Most companies know that their customers are their most important assets and that nurturing customer loyalty is imperative to long-term growth and success. However, a majority of companies remain either fixated on lead...

 
 
What Customers Crave Webb, Nicholas J. AMACOM , 2017 Customer Focus

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized...

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