CUSTOMER relations

CUSTOMER relations

 
Woo, Wow, and Win Stewart, Thomas A. | Connell, Patricia O. HarperCollins Publishers , 2016 Customer Focus

In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer...

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Superconsumers Yoon, Eddie Harvard Business School Publishing Corporation , 2017 Customer Focus

In today’s highly fragmented consumer landscape, many companies struggle to sell more products and services to customers. Yet, expanding markets and selling more products profitably are keys to business success. In...

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More Is More Morgan, Blake Taylor & Francis Group , 2017 Customer Focus

Many companies today are stuck in a rut. They have become complacent, allowing poor customer service to creep into their operations. In More Is More, Blake Morgan asserts that most businesses are...

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The Customer Loyalty Loop Fleming, Noah The Career Press, Inc. , 2017 Customer Focus

Most companies know that their customers are their most important assets and that nurturing customer loyalty is imperative to long-term growth and success. However, a majority of companies remain either fixated on lead...

 
 
What Customers Crave Webb, Nicholas J. AMACOM , 2017 Customer Focus

Merely advertising a product according to demographics is no longer enough to attract and retain customers. In order to keep customers and turn them into online advocates, a company must provide them with personalized...

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Uncontainable Tindell, Kip Hachette Book Group , 2014 Business Biographies

In 1978, Kip Tindell and his partners founded The Container Store, a Dallas-based retail store that would help its customers save time and space with innovative storage and organization solutions. The Container Store...

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Ctrl Alt Delete Joel, Mitch Hachette Book Group , 2013 Technology

In Ctrl Alt Delete, Mitch Joel examines how technology has changed the business landscape. To remain relevant and competitive, brands, businesses, and individuals need to “reboot,” changing both...

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Leading the Customer Experience Cook, Sarah Taylor & Francis Group , 2015 Customer Focus

In Leading the Customer Experience, Sarah Cook argues that despite being behind the scenes, leaders play a key role in shaping customers’ front-line experiences. By creating dynamic organizational...

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The 12 Powers of a Marketing Leader Barta, Thomas | Barwise, Patrick McGraw-Hill Education , 2017 Marketing

There are seemingly endless marketing opportunities available with the advent of digital technology, social media, and direct customer communication portals. In theory, marketing leaders should be able to excel easily...

 
 
The Seven Principles of Professional Services Anastasi, Shane PS Principles , 2014 Customer Focus

Many individuals strive to make the transition from subject matter expert to successful consultant. However, subject matter expertise only accounts for about 75 percent of a successful consulting engagement. The other...

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