MARKETING -- Psychological aspects
MARKETING -- Psychological aspects
Think Like a Marketer
The Career Press, Inc. ,
2009
Marketing
In Think Like a Marketer, author Lauron Sonnier motivates businesses to stand out from the crowd and competition by demonstrating that marketing does not have to be complicated, it just has to be...
Buyology
Broadway Business ,
2008
Customer Focus, Marketing
For years, marketers have had to work by assumptions. Using only a few standardized test questions and sales figures, they have had to piece together effective marketing campaigns that would hopefully deliver the buzz...
