DIGITAL media
DIGITAL media
BrandDigital.
Palgrave Macmillan ,
2009
Marketing, Technology
In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...
The AMA Handbook of Public Relations
AMACOM ,
2010
Business Strategy
A strong Internet presence is vital to any consumer-oriented company. In addition to an effective website, companies must make use of social networking sites as well as blogs and microblogs. Certainly, the old media of...
