DIGITAL media

DIGITAL media

 
Digital to the Core Raskino, Mark | Waller, Graham Bibliomotion, Inc. , 2015 Leadership, Technology

Digital technology is upending entire industries within a very short time, and there is considerably more change to come. In Digital to the Core, Mark Raskino and Graham...

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Paid Attention Yakob, Faris Kogan Page Limited , 2015 Marketing

In Paid Attention, Faris Yakob relates how the age of digital media has completely rewritten the rules of advertising. Media-transmitted messages are no longer the sole purview of advertising agencies...

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The Social Leader Guglielmo, Frank | Palsule, Sudhanshu Bibliomotion, Inc. , 2014 Communication, Leadership

Communication changed dramatically with the birth of the Internet, an event that marked the beginning of the Social Age and created a dividing line between those who grew up before and after that...

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Connected CRM Williams, David S. John Wiley & Sons, Inc. , 2014 Customer Focus, Marketing

The world of marketing is changing dramatically with the emergence of three phenomena: the digitization of media, the propagation of social media networks, and the capability of consumers to access media at any time...

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The AMA Handbook of Public Relations Dilenschneider, Robert L. AMACOM , 2010 Business Strategy

A strong Internet presence is vital to any consumer-oriented company. In addition to an effective website, companies must make use of social networking sites as well as blogs and microblogs. Certainly, the old media of...

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BrandDigital. Adamson, Allen P. Palgrave Macmillan , 2009 Marketing, Technology

In BrandDigital, Allen P. Adamson sets out to discover how the digital world is influencing the way brands are built and managed. Drawing on interviews with nearly 100 professionals in the fields of...

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