MARKETING -- Economic aspects

MARKETING -- Economic aspects

 
UnMarketing Stratten, Scott John Wiley & Sons, Inc. , 2012 Marketing

The game has changed, and businesses can no longer send out emails to thousands of people and expect them pay any attention. In fact, the emails will most likely go directly into the recipient’s spam folder. In...

Audio summary available
 
 
The Long Tail Anderson, Chris Hyperion , 2008 Business Strategy, Technology

Since star-struck Hollywood’s heyday, our consumer culture has been based primarily on a popularity contest. A relatively small number of “hits” in the market landscape gobble up the largest share of buyers’...

Audio summary available
 
 
The Shift Davis, Scott M. | Kotler, Philip Jossey-Bass , 2009 Business Strategy, Marketing

In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...

Audio summary available
 
 
Irrational Exuberance Shiller, Robert J. Princeton University Press , 2005 Economics & Finance, Marketing

This book is concerned with the behavior of speculative markets, human vulnerability to error, and the instability of the capitalist system. It tries...