SOCIAL media
SOCIAL media
In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...
In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy...
Everyone feels passionate about something. In apartments, coffee houses, and dorm rooms around the world, many people with cell phones and laptops are taking this passion to the Internet. Using the multitude of social...
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...
In Media, Markets, and Morals, the authors suggest that as technology rapidly advances, the nature of media communication changes drastically as well. Because the media, or those who dissemination and...
The economic scale of the 1990s Internet bubble, as well as the sweeping cultural changes it brought, was unprecedented. The fact that many companies and people in the United States were caught up in this “tech craze”...
Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...
Paid, Owned, Earned by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...
