SOCIAL media
SOCIAL media
Networking has long been a key component to a successful job search, but in recent years social media and virtual networks have become an incredibly powerful piece of the networking equation. In response to the social...
In Media, Markets, and Morals, the authors suggest that as technology rapidly advances, the nature of media communication changes drastically as well. Because the media, or those who dissemination and...
Although small businesses are in stiff competition with big box, large-franchise corporations that have multi-million-dollar marketing budgets, social media can help level the playing field. Social media sites such as...
In High-Tech, High-Touch Customer Service, author Micah Solomon teaches businesses how to navigate customer service in world of rapid technological advancement and ever-changing customer behavior and...
Paid, Owned, Earned by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...
The business world is expanding globally and escalating digitally, making the days of one-on-one and face-to-face interactions increasingly scarce. Chief executive officers, those who aspire to be CEOs, and any...
Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...
In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...
