SOCIAL media
SOCIAL media
Social media is driving significant changes in how businesses and consumers connect. In Everywhere, Larry Weber explains that to be relevant and competitive in a digital world, companies must focus on...
In Going Social, Jeremy Goldman explores the many aspects of social marketing, focusing on the theme that today’s marketing efforts are relationship driven rather than product driven. He offers...
In Principled Selling, David Tovey explains that businesses must abandon their old heavy-handed, cold-calling sales approaches and instead use social media to determine what actually stimulates today’s...
In Business at the Speed of Now, John Bernard asserts that we are in the midst of the biggest economic shift in more than a century—the shift from an economy driven by mass production to an economy...
In Brand Advocates, Rob Fuggetta explains that companies have a powerful yet underutilized marketing weapon that is ten times more effective than other marketing methods: the advocacy of their most...
Lee Odden, author of Optimize, believes that no company is too small or too large to benefit from a customer-centric online marketing strategy that optimizes their web presence. To be successful...
In The Conversation Company, Steven Van Belleghem contends that customers want to experience excellence in service and products, and they will only believe marketing messages if an entire company...
Real-Time Marketing & PR explains how social media and the digital age have changed the rules of marketing and PR strategies. The book emphasizes that establishing a voice is a critical part of...
The business world is expanding globally and escalating digitally, making the days of one-on-one and face-to-face interactions increasingly scarce. Chief executive officers, those who aspire to be CEOs, and any...
Paid, Owned, Earned by Nick Burcher aims to offer readers a comprehensive view of advances in digital marketing and advertising. Through a wealth of industry examples and anecdotes, Burcher covers all...
