COMPETITION

COMPETITION

 
Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

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The Art of War Tzu, Sun El Paso Norte Press , 2009 Business Strategy, Leadership, Major Works

The Art of War was written in China around the 6th century BCE. The writings are attributed to Sun Tzu, a valiant general of that time. The text includes not only the writings of the original author...

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The Economics of Health Reconsidered Rice, Thomas | Unruh, Lynn Health Administration Press , 2009 Economics & Finance, Health Care

Recent years have seen a surge of interest in reforming the organization and delivery of health systems in developed countries, including the United States. While health economists recognize the need for government...

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If You're Not First, You're Last Cardone, Grant John Wiley & Sons, Inc. , 2010 Business Strategy

The concept of being first remains vital to all businesses no matter the economic conditions. Indeed, being foremost in value, sales, or market is never more important than when businesses are struggling to get by....

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Inspire! Champy, Jim FT Press , 2010 Leadership

Greed and dishonesty run rampant in the business world, and together they have created a nation of customers who are suspicious, frustrated, and fiercely independent. Furthermore, technology has made customers more...

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Merge Ahead Adolph, Gerald | Petitt, Justin | Sisk, Michael McGraw-Hill , 2009 Business Strategy

Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...

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Becoming a Category of One Calloway, Joe John Wiley & Sons, Inc. , 2009 Business Strategy

In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...

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Games at Work Goldstein, Mauricio | Read, Philip John Wiley & Sons, Inc. , 2009 Human Resources, Leadership, Management, Relationships

Every company engages in some form of game play, whether knowingly or not, yet most companies do not understand the detriment these games can have on productivity and profitability. In Games at Work,...

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Improve Your Competitive Strategy Zuckerman, Alan M. Health Administration Press , 2002 Business Strategy, Health Care

Until the early 1990s competition in the healthcare industry was friendly and almost completely harmless. Healthcare firms struggled to meet demand, and most markets required multiple entities to keep up with patient...

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The Red Queen Among Organizations Barnett, William P. Princeton University Press , 2008 Business Strategy

In Lewis Carroll’s Through the Looking Glass, the Red Queen leads Alice on a chase after which neither character has moved from the spot where they began. Evolutionary biologists refer to this race as “the Red...

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