COMPETITION

COMPETITION

 
The Art of Being Unreasonable Broad, Eli John Wiley & Sons, Inc. , 2012 Business Biographies, Leadership

Eli Broad’s most cherished possession, a paperweight from his wife Edythe, is inscribed with these words from George Bernard Shaw: “The reasonable man adapts himself to the world. The unreasonable one persists in...

Audio summary available
 
 
Brand Relevance Aaker, David A. 2011 Marketing

In today’s global market, rapidly changing competitive conditions are a way of life for companies. One way that businesses can win in this environment is through brand relevance. In  Brand Relevance...

Audio summary available
 
 
The Art of War Tzu, Sun El Paso Norte Press , 2009 Business Strategy, Leadership, Major Works

The Art of War was written in China around the 6th century BCE. The writings are attributed to Sun Tzu, a valiant general of that time. The text includes not only the writings of the original author...

Audio summary available
 
 
The Economics of Health Reconsidered Rice, Thomas | Unruh, Lynn Health Administration Press , 2009 Economics & Finance, Health Care

Recent years have seen a surge of interest in reforming the organization and delivery of health systems in developed countries, including the United States. While health economists recognize the need for government...

Audio summary available
 
 
If You're Not First, You're Last Cardone, Grant John Wiley & Sons, Inc. , 2010 Business Strategy

The concept of being first remains vital to all businesses no matter the economic conditions. Indeed, being foremost in value, sales, or market is never more important than when businesses are struggling to get by....

Audio summary available
 
 
Inspire! Champy, Jim FT Press , 2010 Leadership

Greed and dishonesty run rampant in the business world, and together they have created a nation of customers who are suspicious, frustrated, and fiercely independent. Furthermore, technology has made customers more...

Audio summary available
 
 
Merge Ahead Adolph, Gerald | Petitt, Justin | Sisk, Michael McGraw-Hill , 2009 Business Strategy

Mergers and acquisitions (M & A) and other corporate development deals have never been more important than they are today. But a variety of factors – including globalization, the speed with which deals are closed,...

Audio summary available
 
 
Becoming a Category of One Calloway, Joe John Wiley & Sons, Inc. , 2009 Business Strategy

In Becoming a Category of One, Joe Calloway states that a company must strive not to become a leader in a category, but to create a new category altogether and be the only company in it. In order to accomplish this, a...

Audio summary available
 
 
Unlocking Opportunities for Growth Van Putten, Alexander B. | MacMillan, Ian C. Pearson Education, Inc. , 2008 Business Strategy, Management

New business ventures can produce great opportunities for a company, but they can also produce great anxiety. Managers must evaluate the risks and benefits, determine whether to move ahead, and hope their evaluation of...

 
 
The First Hundred Years Are the Toughest Hoge Sr., Cecil C. Ten Speed Press , 1989 Business Biographies

The mail order business resulted from improved mail service that served the needs of farm families living away from major cities. When Aaron Montgomery Ward settled in rapidly growing Chicago after the Civil War,...