MARKETING -- Decision making

MARKETING -- Decision making

 
Repositioning Trout, Jack | Rivkin, Steve McGraw-Hill , 2010 Business Strategy, Change Management, Marketing

In today’s fast-moving economy, successful companies often have to change course in order to keep up with the shifting demands of the market – essentially, they have to “reposition” themselves in the mind of the...

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Truth Upshaw, Lynn AMACOM , 2007 Marketing

It seems that the harder marketers sell, the less likely buyers are willing to listen. And the more marketers try to infiltrate the world of consumers, the more skeptical buyers become, ultimately questioning the...

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