PRODUCT differentiation
PRODUCT differentiation
The Elegant Solution
Simon & Schuster ,
2007
Innovation
Toyota is one of the world’s ten most profitable companies; what is the secret to Toyota’s remarkable success? It is the company’s quest for the “elegant solution”—a singular and deceptively simple idea that can change...
Flipped
B2 Books ,
2010
Customer Focus, Marketing
In Flipped, John Winsor describes how companies can use bottom-up marketing strategies to co-create new products and services with their customers. With the advent of Facebook, Twitter, and other...
