FOCUS groups

FOCUS groups

 
Consumer.ology Graves, Philip Nicholas Brealey Publishing , 2010 Customer Focus, Marketing

Market research in the form of consumer focus groups, polls, and surveys has long been the normal and accepted manner for testing new products, services, and communications materials. In Consumer.ology...

Audio summary available
 
 
Selling Blue Elephants Moskowitz, Howard R. | Gofman, Alex Pearson Education, Inc. , 2007 Marketing

Selling Blue Elephants by Howard R. Moskowitz and Alex Gofman explains the importance of utilizing marketing techniques such as surveys, polls and focus groups to enhance customer satisfaction. The...

Audio summary available
 
 
Counter-Intuitive Marketing Clancy, Kevin J. | Krieg, Peter C. The Free Press , 2005 Customer Focus, Marketing

There are many reasons that marketing campaigns are not having the same results they once did. One is the proliferation of clever campaigns and catchy slogans. Another is the public's ability to tune them out...

 
 
Selling the Invisible Beckwith, Harry Warner Books , 1997 Entrepreneurship, Marketing

A classic book on marketing services, with hundreds of quick, practical, easy-to-read sections; perfect for picking up anytime throughout your day. Beckwith tells you in simple and plain language why focus groups don't...