CORPORATIONS -- Growth

CORPORATIONS -- Growth

 
When Growth Stalls McKee, Steve John Wiley & Sons, Inc. , 2009 Business Strategy, Marketing

Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies,...

Audio summary available
 
 
The Soul of the Corporation Bouchikhi, Hamid | Kimberly, John R. Wharton School Publishing , 2008 Leadership

In The Soul of the Corporation, authors Hamid Bouchikhi and John R. Kimberly provide leaders with the tools to understand, assess, and master the heart and soul of their companies, which they call the...

Audio summary available
 
 
The Shift Davis, Scott M. | Kotler, Philip Jossey-Bass , 2009 Business Strategy, Marketing

In the past, marketing was viewed as a function that simply provided sales support. However, marketing has now become a strategic growth driver and is essential in communicating customer insights throughout the company...

Audio summary available
 
 
The New Experts Bloom, Robert H. Greenleaf Book Group Press , 2010 Customer Focus, Marketing, Technology

The buyer-seller relationship has changed drastically. Buyers are now in control. In his book, The New Experts, author Robert Bloom describes what he calls a “revolution in buyer behavior” and its...

Audio summary available
 
 
The IKEA Edge Dahlvig, Andrews The McGraw-Hill Companies , 2012 Business Biographies

After serving as the CEO for ten years, Anders Dahlvig retired from Ikea in 2009. He began his career there in 1983 when the company was undergoing significant global expansion. In his book The IKEA Edge...

Audio summary available
 
 
The Granularity of Growth Viguerie, Patrick | Smit, Sven | Baghai, Mehrdad John Wiley & Sons, Inc. , 2008 Business Strategy, Management

It is undeniable that companies need growth to continue to thrive in today’s marketplace. The question that lingers in the minds of many organizational leaders – particularly those representing large companies – is...

Audio summary available
 
 
The Constant Contact Guide to Email Marketing Groves, Eric John Wiley & Sons, Inc. , 2009 Marketing

In a challenging economy of high competition and frequent budget cuts, email marketing is an attractive, low cost solution to driving a successful marketing campaign, yet the greatest advantage of email marketing is...

Audio summary available
 
 
The Connectors Kuzmeski, Maribeth John Wiley & Sons, Inc. , 2009 Communication, Relationships

Executives and sales representatives need the help of others to grow their businesses and achieve success. Co-workers, employees, and clients are vital parts of most enterprises, but very often executives and sales...

Audio summary available
 
 
The 1 Hour Plan for Growth Calhoon, Joe John Wiley & Sons, Inc. , 2011 Business Strategy, Productivity

In The 1 Hour Plan for Growth, Joe Calhoon proposes a method for developing a business growth plan in one hour that can be written on a single sheet of paper. Calhoon offers his planning methodology to...

Audio summary available
 
 
Social Innovation, Inc. Saul, Jason Jossey-Bass , 2011 Marketing, Social Responsibility

“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...

Audio summary available