INTERNET searching

INTERNET searching

 
What Would Google Do? Jarvis, Jeff HarperCollins Publishers , 2009 Business Biographies

Google’s founders and executives understand how the introduction of Internet technology has changed the way business is conducted and how people interact with enterprises. This knowledge has made them successful and...

Audio summary available
 
 
Everything I Know About Marketing I Learned from Google Goldman, Aaron McGraw-Hill , 2011 Marketing

Each day, Google processes some 400 million Internet searches, many of which are launched by people shopping for goods or services. As such, Google can be a tremendous resource for marketing professionals, but many of...

Audio summary available
 
 
Changing the Channel Masterson, Michael | Tribby, MaryEllen John Wiley & Sons, Inc. , 2009 Marketing

Multi-channel marketing (MCM) is an integrated form of advertising that allows businesses to reach a wider audience by combining direct marketing with Internet marketing. Changing the Channel introduces its audience to...

Audio summary available
 
 
The Search Battelle, John Portfolio , 2005 Business Biographies, Innovation, Marketing, Technology

As Battelle observes, it seems as though the words “Google” and “search” are now nearly synonymous, for Google is currently the culture’s most prominent declaration of the power of search. Despite its having entered...