CORPORATIONS -- Public relations

CORPORATIONS -- Public relations

 
The Business of Influence Sheldrake, Philip John Wiley & Sons, Ltd. , 2011 Communication, Marketing

When individuals think or do something they would not ordinarily think or do, they have been influenced. Although, the heart of any traditional Marketing and Public Relations (PR) effort is to influence an intended...

 
 
The Responsibility Revolution Hollender, Jeffrey | Breen, Bill | Senge, Peter Jossey-Bass , 2010 Business Strategy, Social Responsibility

Many businesses claim to be in the forefront of corporate responsibility but in reality their concern is higher stock prices, and executive bonuses. Such companies are not responsible, and their corporate behavior is...

Audio summary available
 
 
Toyota Under Fire Liker, Jeffrey K. | Ogden, Timothy N. McGraw-Hill Companies , 2011 Business Biographies, Business Strategy

In Toyota Under Fire, authors Jeffrey Liker and Timothy Ogden recount how Toyota Motor Corporation effectively dealt with serious allegations concerning the safety of its automobiles while struggling...

Audio summary available
 
 
Get Seen Garfield, Steve John Wiley & Sons, Inc. , 2010 Marketing, Technology

In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task...

Audio summary available
 
 
Corporate Reputation Gaines-Ross, Leslie John Wiley & Sons, Inc. , 2008 Business Strategy, Leadership, Social Responsibility

Corporate crises, such as those resulting from the Three Mile Island nuclear accident and the Tylenol poisonings, have always been a part of business, but the number and magnitude of crises have increased greatly since...

Audio summary available
 
 
Tough Calls Martin, Dick Amacom , 2004 Business Biographies, Leadership, Management, Social Responsibility

For decades, before its 1984 breakup, AT&T, affectionately (and sometimes not so affectionately) known as “Ma Bell," dominated the corporate landscape—as much a symbol of American culture as the proverbial, very...