SOCIAL change
SOCIAL change
“Doing well by doing good” has become a common maxim in the business world, yet the data is not clear whether or not corporate social responsibility (CSR) and philanthropy actually produce any measure- able business...
When all four of its wings work together, the dragonfly has incredible strength and agility. In The Dragonfly Effect, Jennifer Aaker and Andy Smith explain how to effectively mimic the four wings of...
Like it or not, Generation Y (Gen Y) is entering the workplace, and their numbers are too big to ignore. Sporting nose rings and spurning panty hose, listening to iPods and continuously text messaging, the generation...
When Anita opened the first Body Shop in Brighton, England, in 1976, the extent of her business acumen was the knowledge that she would have to take in £300 a week to remain open. Her only motivation for choosing the...
To be successful in a world market, corporations need to learn to adapt their services and products to meet local needs and preferences. To this end, a superficial knowledge of the culture and diversity within a...
How is it that Paul Revere’s ride is heralded to this day, while the endeavors of William Dawes, who also rode at the very same time to warn of the British, barely rate a footnote in history? How is it that Hush...
