The Zombie Business Cure

The Zombie Business Cure

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Lellis, PhD, Julie C. | Eggleston, Melissa The Career Press, Inc., 2017
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IN THIS SUMMARY

Business leaders have long advised companies to be more human in their approaches to business. However, people are often disparaging of corporate culture because it reflects a more zombie-like state. These zombie-like companies can lack empathy and awareness of their surroundings, act unpredictably and carelessly, be slow to change or take action, stay focused only on self-sustainment, and become relatively indistinguishable from one another. In The Zombie Business Cure, Julie C. Lellis, PhD and Melissa Eggleston outline the antidote to these common corporate conditions that dampen growth, frustrate customers, and often lead to public relations disasters. Companies can avoid joining the ranks of the living dead by committing to a strong identity and then communicating it authentically in ways that are mindful, stable, flexible, original, and giving.