Youtility

Youtility

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Baer, Jay The Penguin Group, 2013
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IN THIS SUMMARY

In Youtility, Jay Baer describes today’s marketplace as a competitive and cacophonic setting where it can be difficult for marketers to generate attention for their brands. Baer posits that companies can gain attention and a larger market share in two ways: by being amazing or by being useful. Baer focuses on helping companies become useful by providing information that is wanted by their customers.