World Wide Rave
IN THIS SUMMARY
A World Wide Rave occurs when people spread a message about a company or its products in online networks, where the message grows exponentially, potentially reaching millions of audience members. According to David Meerman Scott, author of World Wide Rave, savvy companies can leverage the Internet and its tools to connect with people around the world, give them something valuable, and prove that the company is worth talking about. By offering free, high-quality content online, company leaders can get links, YouTube and Facebook users, and bloggers to spread the word about the company without the use of a traditional marketing campaign.