Woo, Wow, and Win

Woo, Wow, and Win

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Stewart, Thomas A. | Connell, Patricia O. HarperCollins Publishers, 2016 Audio summary available
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IN THIS SUMMARY

In Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, Thomas A. Stewart and Patricia O’Connell teach organizational leaders how to align their strategy and enhance customer satisfaction by implementing the principles of service design. Leaders who embrace this approach can realize tremendous organizational benefits through the development of new ideas and actions and enhanced degrees of effectiveness. Their customers also benefit as they experience reliably satisfying outcomes through every interaction and touchpoint. When effectively and insightfully applied, the principles of service design and delivery have the potential to transform businesses in every industry and set the course for sustainable success.