Wiser

Wiser

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Sunstein, Cass R. | Hastie, Reid Harvard Business School Publishing Corporation, 2015 Audio summary available
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IN THIS SUMMARY

Individuals often make snap decisions based on subjective factors rather than deliberative decisions based on reasoning. People therefore tend to believe that groups will make wiser decisions than will individuals, for group members can contribute additional insight into the process. However, studies show that groups are subject to a variety of behaviors (also known as groupthink) that cause them to make poor decisions. In Wiser, Cass R. Sunstein and Reid Hastie detail those behaviors and offer clear-cut suggestions for making collective decision making much more effective, including brainstorming and critical evaluation, considering the majority view, seeking the advice of many experts, running contests and competitions, and engaging with the public.