Winning at Innovation

Winning at Innovation

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Trías de Bes, Fernando | Kotler, Philip Palgrave Macmillan, 2011 Audio summary available
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IN THIS SUMMARY

Winning at Innovation is a comprehensive blueprint for beginning an innovation process. Fernando Trías de Bes and Philip Kotler developed their A-to-F Model based on specific roles for people who contribute to innovation: Activators, Browsers, Creators, Developers, Executors, and Facilitators. As detailed by the authors, there are four critical areas needed for innovation. First, strategic planning identifies the company’s objectives and priorities. Second, innovative processes provide the “fundamental tools” to change ideas into innovations. Third, metrics and rewards encourage people to think about new ideas. Fourth, a creative culture is the result of combining strategic planning, processes, metrics, and rewards.