For the Win

For the Win

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Werbach, Kevin | Hunter, Dan Wharton Digital Press, 2012 Audio summary available
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IN THIS SUMMARY

Games have always been a part of society, and smart companies are tapping into this inherent desire to have fun. Video games generate billions of dollars each year, but gamification, or adapting the elements of gaming, can also be used to engage customers and motivate employees. However, the answer is not as simple as merely setting up a company’s website to function as a gaming platform. In For the Win, Kevin Werbach and Dan Hunter show companies how to combine gaming techniques with business strategies to develop a more successful organization.