Wild West 2.0

Wild West 2.0

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Fertik, Michael | Thompson, David American Management Association, 2010 Audio summary available
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IN THIS SUMMARY

Almost everyone today uses the Internet for conducting business, gathering information, and making social connections. Still, the Internet is a dangerous place. Reputations can be damaged by scandal, businesses can lose thousands of customers because of false online reports, and relationships can be impaired by anonymous gossip. In Wild West 2.0, Michael Fertik and David Thompson explain how the Internet has opened the door to global communication resulting in instant fame, success, and power; but at the same time, it allows individuals to destroy the character and good standing of innocent people with little accountability. Once the damage is done, the victims cannot afford to ignore it. Instead, they must find ways to avoid ruin and actually flourish in this new frontier.