Who's Got Your Back

After taking part in an exceptional business team early in his career, Keith Ferrazzi realized the “incredible power of having a team of people guide me, encourage me, help me to be open and candid, hold me accountable, and allow me to achieve my full potential.” 

According to Ferrazzi, the cornerstone of success is having a strong support network of peers, advisors, friends, and mentors who can help achieve goals, and in Who’s Got Your Back?, he presents a formalized process for creating lifeline relationships: dream teams built on the concepts of generosity, vulnerability, candor, and accountability. Everyone occasionally faces problems and challenges that are too big to solve alone, whether in the workplace or in one’s personal life, and building strong lifeline relationships is the key to surmounting even the most daunting of obstacles.