Who Killed Creativity? … And How Can We Get It Back?

Who Killed Creativity? … And How Can We Get It Back?

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Grant, Andrew | Grant, Gaia | Gallate, Dr. Jason Jossey-Bass, 2012 Audio summary available
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IN THIS SUMMARY

In these changing times, organizations must innovate or die. In Who Killed Creativity … And How Can We Get It Back?, best-selling authors Andrew Grant and Gaia Grant explain how to become more creative in the workplace by using seven basic strategies. By following these principles, people can learn to think in new and innovative ways, draw connections between seemingly unrelated concepts, and make meaningful transformations. True innovation often comes from breaking the rules and working beyond the common ways of thinking. Certain personality traits are linked to the creative individual: intelligence, cognitive flexibility, extreme perseverance, openness to new experiences, and divergence from the norm. Not everyone has natural creative talent, but everyone can learn to be more creative by exercising the parts of the brain responsible for innovation, developing positive habits, and using the seven strategies.