When the Headline is You

In today’s fast-paced, highly competitive information age, journalists are under more pressure than ever to deliver compelling news stories. Likewise, newsmakers are under similar pressure to present their messages in ways that will facilitate full and accurate representation in the media. The task of a spokesperson is difficult and risky, and media and crisis communications expert Jeff Ansell claims he has yet to meet anyone for whom the job comes naturally. However, with understanding and skillful maneuvering, navigating the waters of media communication is possible. In his book When the Headline Is You, Ansell offers techniques and advice based on his four decades of media experience.