When Growth Stalls
IN THIS SUMMARY
Almost every company in the world will eventually face a period of stalled growth. This phenomenon occurs in every industry, and affects businesses both large and small. Stalled growth affects well-managed companies, as well as companies with effective marketing and appealing products.
In When Growth Stalls, author Steve McKee argues that effective marketing is the solution to struggling companies’ revenue woes. Companies who are paralyzed by a fear of risk or a loss of focus will benefit from the authors’ step-by-step guides to recovery, as well as his anecdotes about famous businesses encountering similar problems. Though the marketplace is unpredictable, McKee’s book can help companies get back on track and stay there.