When Economics Means Business
IN THIS SUMMARY
Globalization, rapid technological change, and knowledge - the primary forces of the information age - have brought into serious question the propriety and value of traditional economics. When Economics Means Business examines these traditional microeconomic concepts and principles within the context of significant economic developments of the information age. It reviews the current literature, as well as current practices of successful companies, and offers new propositions that reconnect these basic principles with the realities of the modern business world so that they are of practical use to executives, consultants, economists, and students of business and economics.