When Digital Becomes Human

When Digital Becomes Human

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Van Belleghem, Steven Kogan Page Limited, 2015 Audio summary available
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IN THIS SUMMARY

As technologies evolve, customer relationships will become increasingly digital in nature. To succeed in the market, companies will have to make the transition to digital customer service. However, the strongest customer relationships will not be based on technology alone. In When Digital Becomes Human, Steven Van Belleghem describes how successful customer relationships will be based on both digital prowess and the human touch.