What's the Secret?
IN THIS SUMMARY
In What’s the Secret?, businessman and customer service consultant John R. DiJulius III reveals the success of his and other companies using Secret Service, hidden systems that use customer intelligence to personalize their experience and engage and anticipate their needs. There is a customer service crisis in this country. In the last five years, corporate cost-cutting, stock market downturns, layoffs, and outsourcing of service demonstrate that interest in customer service has significantly decreased. The result is a customer who is not loyal, forcing companies to cut prices and advertise more to entice them to buy. Managers who commit to these commandments can transform their company’s culture and gain unparalleled results in employee and customer loyalty, a more balanced profitable performance, and greater long-term growth.