What You Need to Know About Strategy

What You Need to Know About Strategy

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Whitehead, Jo Capstone Publishing Ltd., 2011 Audio summary available
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IN THIS SUMMARY

Every organization, large or small, needs a strategy—a pathway to achieving its overarching goals. But needing a strategy and knowing how to create one are two very different things. While information about strategies in general abounds, comprehensive and practical tutorials on how to create them have been lacking. In What You Need to Know About Strategy, Jo Whitehead fills this void by providing specific steps and considerations for designing strategy regardless of environment or circumstances. Based on the theory that any strategy can be designed by addressing six basic questions, Whitehead leads readers through the ins and outs of creating the appropriate strategy for the situation, providing models and real-life scenarios.